The term "Digital Marketing" was coined in the nineteen nineties. Digital marketing was formally referred to as and known as 'on the net marketing', 'Web marketing', or 'Net marketing'.?? ????????? ?????? ?? ?????? ??? ????????? ??? ???????????:? ??????????? ???????????? ????????? ????????? ?) ??? ??? ????? ??? ?????? ?? ?????????? ????? ?/??? ?? ?